Are you using Twitter to build a social following, get shares, and drive traffic?

If so, and especially if you are either just starting out or have a smaller following, this post is for you.

Finding a good post to share

A few days ago, I came across an article on internet marketing that I thought was pretty darn good.

After reading it, I decided I should share it with my followers on Twitter via a tweet.

I first followed the website in question’s Twitter account so that I could use an @ mention.

Looking at their Twitter profile, I noticed they were about the same size page as me, with around 2k followers.

They sent me back an auto DM telling me to like them on other social sites or something.

I responded to that auto DM and told them that I liked their blog and looked forward to more posts.

I respond to auto DM’s a lot for some reason. It’s probably pointless, but some people read them and write back. I then am on their radar. Sometimes it even leads to lengthy conversations and getting the other person to share my stuff.

When composing my tweet to share the site in question’s content, I used a few hashtags in my tweet to reach the maximum number of people (check out my post on finding Twitter hashtags).

After that, I sent the tweet out and moved on with my day.

The next day I found out that tweet did really well

Checking my tweet analytics the next day, I saw that the tweet was by far my most successful tweet not just of the past day, but of the past month.

It had gotten 6 retweets, 20 likes, and was clicked on 20 times.

I usually am lucky to get more than one like or retweet. A lot of my tweets also don’t even get clicks.

I only have 2,400 Twitter followers.

That tweet ended up getting 9,000 impressions.

That number is really mind boggling to me, as I usually get around 4 to 9k impressions per day.

I guess those accounts that retweeted and liked the tweet had a lot of followers, which resulted in all those impressions for just one tweet.

Following up with the account and adding them to my Feedly

After being shocked by those impressions, I checked my messages on Twitter to see if that site had messaged me back.

They hadn’t, but they had followed me back on Twitter. Cool.

I sent them another message saying how that tweet I had sent out sharing their blog post was successful and how I would share more of their stuff.

I then went to Feedly and added that site into one of my “collections.” That way I will see when they post new stuff and I can add it to my Buffer queue (that’s my social sharing workflow).

And they unfollowed me

The next day I was going through my CrowdFireApp list of people that unfollowed me (I unfollow most people that unfollow me) and I saw something that caught my eye.

That account from the successful tweet, the one that I had tried messaging multiple times and I had driven 20 clicks to their website, had unfollowed me.

I was really shocked by this.

They were a small account and I had just gotten them quite a few clicks and tons of impressions. Why on earth would they unfollow me?

I sent them a DM to ask. Again, as with my other two messages, I heard nothing back.

A few days went by and I finally decided I would just unfollow them too.

I partially did that just because I can’t stand seeing that I am following people that aren’t following me back.

Also, I was a little angry that this site had unfollowed me after I had promoted them.

I also went in to Feedly and deleted them from my account.

It’s likely they just didn’t know

I really can’t believe that they would have unfollowed me had they been in possession of all the facts.

Perhaps they unfollow people based on some weird work flow. I know some accounts just follow a bunch of people and then unfollow them after a few days.

Those types of accounts are just hoping to pick up followers that follow everyone back and that won’t unfollow accounts that unfollow them.

Even if that is the case, wouldn’t they have checked their DM’s though? I had sent them three now.

And what about analytics? Didn’t they see that my buffer link had sent them 20 visitors?

They are a small blog, so I would think that would be a lot of traffic to them.

Surely they aren’t getting that much traffic from Twitter or through Buffer links?

I would guess that the answer to those questions above are all “NO.”

They weren’t monitoring their DMs or analytics that closely.

They might have just unfollowed me as I share too often too, or they thought my account wasn’t closely enough related to the topic they were interested in.

There are probably other reasons they may have unfollowed too.

Missed opportunity

The point of sharing this whole story is just to give you an example of using Twitter poorly.

You would assume that the account from my story was using Twitter to get followers and drive traffic.

I mean, why else would this business/website have a Twitter account that posts their own content with links to their blog?

Having me share their stuff could have been a big boost to their efforts, at least judging by the success of that one tweet I sent out.

They had chances to see that I was helping them. They could’ve checked their DMs or Analytics.

If they had just done nothing, I probably would have continued to share their stuff.

They didn’t even have to follow me back originally.

By following me, ignoring me, and then unfollowing me, they basically destroyed our Twitter relationship.

I would have helped them grow and get traffic, but now I’m won’t do that.

Maybe they would’ve kept getting 9,000 impressions or 20 website visits per tweet.

Instead, they’re going to get nothing and they lost a follower.

Shouldn’t I share their stuff anyways?

You’re probably thinking that by removing that site from my Feedly and refusing to share their stuff, I am costing myself impressions too.

That is correct. I guess I am gambling that the one tweet was a one off and that other articles by that website wouldn’t have been as successful. We don’t really know that for sure though.

Another big reason I unfollowed them and removed them from my Feedly is that I just don’t want to promote a website that has so little regard for their readers.

My interactions with them just left a bad taste in my mouth and I am not willing to promote them anymore.

Why unfollow a follower?

I really cannot think why you would unfollow someone that is following you back.

Doing so just risks losing a follower.

If you are worried about your homepage feed getting full of stuff you don’t want to see, you could just use lists.

Make lists for different topics and file accounts into them. You then just pick a list and get to see a ton of content about that one category.

This whole thing is a bit silly

This whole affair of course is probably silly. It’s just one unfollow on Twitter; who cares about that?

Some of you reading this no doubt have large social followings and gets hundreds of visitors each day. Maybe you are thinking that this one follower and 20 clicks to your website wouldn’t be all that important, but it all adds up. If you want to be a blogger that is super successful, you need hundreds of people to share your stuff. You also likely don’t want to be known for ignoring your readers.

I decided to share this story just to show what the value of one follow can be or might be for a small business. In this case, I think it was a big missed opportunity for the site in question.

I know that it can be tough for small businesses to monitor stuff like DMs on Twitter and Analytics. I still recommend doing it just so you’re informed, but this company in question didn’t need to do that to prevent themselves from destroying their relationship with me.

All they needed to do was to not follow me and then unfollow me.