Google’s AMP project was integrated into Google mobile SERPs (Search Engine Results Pages) on February 24th.

Are you using Google AMP?

In this post, we’ll look at:

  • What Google’s AMP project is
  • When Google AMP went into effect
  • How Google AMP could impact SEO
  • Whether Google AMP is a ranking factor
  • Whether Google AMP is potentially a good thing
  • How to add AMP support to WordPress
  • Discussing why your Google AMP pages might not show up in Google Search Console

What is Google AMP?

First off, Google AMP stands for “Accelerated Mobile Pages.”

AMP is an open source project that aims to make the mobile web better for everyone, including both publishers and readers alike. They want to achieve that by making mobile sites load as fast as possible.

Currently, not all sites even work on mobile and many of those that do still load very slow and use a lot of memory. That isn’t good for anyone. The user may be wasting their precious data along with their time. The publisher could be losing readers that give up on slow loading content.

AMP wants to change the mobile web by making all web pages simpler and a lot faster.

To learn more about just how AMP works, including technical details, check out

Bernie Sanders AMP

When will Google AMP go into effect?

The AMP project went into effect in Google on February 24th, 2016.

So far (I’m writing this on February 27th, 2016), it seems like it is having some issues as per my screenshot on the left.

Initially, the project was released on GitHub on October 7th, 2015.

How could Google AMP impact SEO?

Google seems to slowly be letting ads and sponsored content take up all the space above the fold in their SERPs (Search Engine Results Pages).

Recently, some searches show as few as just one organic result above the fold (or without scrolling down).

Google’s AMP project sometimes gets its own box at the top of the Google SERPs, in which any AMP pages show up.

So in some cases, just having AMP support on your site can be a one way ticket to the top of the SERPs.

Is Google AMP a ranking factor?

Apparently not, at least not yet.

Search Engine Journal is reporting that:

“Google’s John Mueller officially stated AMP is not a ranking factor at this point.”

However, that leaves it open to becoming a ranking factor in the future.

It also doesn’t really matter as using AMP could be a free, easy way to grab the top of the SERPs.

Is Google AMP a good thing?

Opinions differ, but I think AMP is generally a positive step in making the web a lot better for mobile devices.

As a user, we will get to see pages faster and use less data. It also cuts down on the number of ads you have to see.

As an SEO, the jury is still out. We have heard that this isn’t a ranking factor, yet.

However, this could be a way to jetison your pages to the top of the SERPs just by adding AMP support to your site.

That could be a huge SEO opportunity that I am personally kind of excited about.

There hasn’t been anything like that in SEO since Google Authorship a few years ago when author names, pics, and Google + following, played a big part in SERP positioning.

How do you add AMP support to WordPress?

To add AMP to WordPress, all you need to do is install and activate the AMP plugin by automattic. There isn’t even any setup!


Once the plugin is installed and activated, provided you are using postname permalinks, your new amp page shows just by adding /amp to the end of your permalinks. For instance:

Some people have had some issues, in which case some coding work may be necessary.

Why is Google Search Console not showing my AMP pages?

Many webmasters and bloggers seem concerned that their AMP pages aren’t showing in Google Search Console.

Google’s John Mueller gave a lengthy response to this question in a Google Hangout which you can read here.

Basically, abrupt changes can take time to be indexed (probably a few weeks) and the fact that your pages might not be showing up yet is dependent on many factors.

These include the number of AMP pages you added at once and how often your site gets crawled, along with whether the AMP pages are implemented correctly and your pages are set up to be indexed.


Hopefully, you are now aware of Google’s AMP project, what it is, and how it could be beneficial to your website.

If you’d like any help with Google AMP or SEO, please contact us today!

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