HARO, or “help a reporter out,” is a service where website owners, authors, webmasters, and really anyone can signup to receive emails from HARO that come twice a day and are loaded with reporter requests for interviews or sources.
If you match the brief that the reporter is looking for, you can respond and they potentially will email you back or get in touch with you by other means. This can lead to interviews or email exchanges, and before you know it you are getting cited on a major website in an article about your topic of expertise.
Some of the top publishers and websites in the world have used HARO, including:
- The Associated Press
- The New York Times
- Dow Jones
- Huffington Post
- and more!
Would you like a backlink from one of the above sites in an article about your topic?
That backlink not only will make your site look really good in Google and help with your SERPs (Search Engine Results Pages) and PR (Page Rank), it also will bring you traffic from the site where you are linked back to your own website.
If you got mentioned in an article on the homepage of the New York Times, I would imagine you potentially might get tens of thousands of page views that day.
Some keys for success on HARO include:
1. Your site needs to look good and make you appear to be an expert in your area.
2. Your email to the reporter needs to look professional, that means your email address needs to be your domain name, and you need to have well written email that is short, to the point, and includes a signature with contact info.
That’s it! It really only takes a few minutes to quickly signup for HARO, you then get emails you can look through each day. If a brief looks like it would be a good fit for you, there is no harm in quickly replying. You probably won’t hear back very often, but when you do it will be worth it.
I would recommend signing up for HARO and giving it a try.